About Us

Hotel Direct, part of Surest Ltd., was launched in 1997. Hotel Direct is a specialist hotel booking service. We do that one thing very well and take great pride in offering the very best value in hotels. As our name suggests we work directly with all our hotels and never through third parties or wholesalers. This is unique in the hotel world and no middle men means our customers enjoy greater hotel savings. Hotel Direct chooses not to work with all hotels in any given city. We approach each city individually and select hotels to cover off the best parts of the city and different guest requirements. We regularly check all our hotels and will cease working with any hotel that drops below our high expectation of hotel accommodation. We believe that all hotels, from budget to 5 star should be fresh and clean in all areas. Service should be attentive, responsive and courteous. Breakfast should be a memorable high point of any stay. Bedrooms and ensuites should be comfortable, well equipped and in an excellent state of repair. These are minimum requirements.

At Hotel Direct we are constantly striving to improve the quality of search and level of savings that we offer.

In 2007 we introduced Guest Reviews. Every Hotel Direct guest is invited to submit a review of their hotel stay. HotelDirect.ie now has the largest library online of hotel reviews for the hotels that we offer. Many hotels now have 1000s of reviews so it seemed sensible to make this a new way of browsing hotels. For example see Guest Reviews - London hotels.

Our Hidden GemsTM are another innovation allowing Hotel Direct to covertly offer you savings so great that the hotels are too embarrassed to let us publish their names. All Hidden Gems are good 4 star or 5 star hotels, many are household names.

At HotelDirect.ie you'll find you can very quickly search and book online. You'll also notice that unlike most of our competitors we don't hide our telephone number. It's on every page. That's because we are more than happy to advise you personally and handle your reservation over the phone. Our Expert Advisors are available 7 days a week and you will receive precisely the same great savings that you would online. Call us now on 1800 937 937. This is NOT a premium line. Normal call charges apply. We look forward to talking to you and to being of service.