FOR IMMEDIATE RELEASE

Gift Vouchers give hotels a Christmas boost

London. 01 December 2008 - HotelDirect.co.uk is launching Christmas Gift Vouchers from 02 December to give hotels in London and across Europe a much needed Christmas boost. Tara Physick, Director of Hotel Direct, stated; 'Hotels are at the sharp end of the global recession that we are all entering. Gift Vouchers are one of a series of Hotel Direct initiatives to provide hotels with new sales avenues. We need to work harder at persuading people to book hotels and this means stimulating the market with new ideas and reasons to buy'.

Tara continued: 'Until now it has been very difficult to purchase a hotel stay as a gift. The uncertainty of dates meant hotel breaks didn't make a practical present. Hotel Direct's gift vouchers allow people to decide exactly how much they want to gift and give access to all the destinations and fantastic offers available at www.hoteldirect.ie. The vouchers are valid for any hotel booking made within 18 months of issue.'

Hotel Direct's Gift Vouchers are being launched with an online and offline advertising campaign and are promoted with the headline 'Stick a hotel in someone's stocking'.

HotelDirect.co.uk was established in 1997 and is the leading online agent for hotels in London and other European cities. Hotel Direct offers advice and hotel reservations both online and through it call centres on 1800 64 65 24.

You can check them out Hotel Direct's Gift Vouchers at: www.hoteldirect.ie/giftvouchers.htm

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www.hoteldirect.ie



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